Privacy Policy
Last Updated: 2026
Rural Radio UK ("we," "us," or "our") operates ruralradiouk.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, which provides information about cricket betting sites and gambling affiliates.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms, we may collect your name, email address, and other contact details.
- Technical Data: We automatically collect your IP address, browser type, operating system, referring URLs, and device identifiers.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and gather usage data.
- Usage Data: We collect information about your interactions with the Site, including pages visited, time spent, and clicks.
How We Use Information
We use collected information for the following purposes:
- Analysing Site performance and user behaviour through analytics platforms
- Tracking affiliate referrals and commissions from partner casinos and betting sites
- Improving Site content, functionality, and user experience
- Responding to enquiries and providing customer support
- Complying with legal obligations and preventing fraud
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for Site functionality
- Analytics Cookies: Track user behaviour and Site performance
- Affiliate Tracking Cookies: Monitor referrals to partner gambling operators
- Advertising Cookies: Personalise content and measure campaign effectiveness
You can opt-out of non-essential cookies through your browser settings or by using our cookie consent tool. However, disabling cookies may affect Site functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our Site contains links to external casinos, betting sites, and affiliate partners. We are not responsible for their privacy practices, data collection, or terms. We recommend reviewing their privacy policies before providing any personal information. Your use of third-party sites is entirely at your own risk and governed by their respective policies.
Your Rights
Under UK and EU law (GDPR and UK Data Protection Act 2018), you have the right to:
- Access your personal data held by us
- Correct inaccurate or incomplete data
- Request erasure of your data ("right to be forgotten")
- Restrict or object to processing
- Request data portability
- Withdraw consent at any time
To exercise these rights, contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. Analytics and affiliate tracking data are typically retained for 12-24 months. You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or report a data breach, please contact us:
Email: privacy@ruralradiouk.com
Website: ruralradiouk.com
We will respond to your request within 30 days. If you are dissatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.